Hey guys!
so i’m sitting here thinking… this is a Word Of Mouth campaign… so, what if we all banded together and hit up some major blogs and influential people?? I’m thinking they would have to take notice… no?
so, this is a letter that i have drafted that i’m going to send to as many people as possible, BUT i need your help to make it count. This isnt just for me… and i’m not asking for votes… this is for the contest and for everyone! please feel free to use it!!!
dear “insert name here”
I’m writing to you today because i wanted to tell you about the coolest campaign i have ever been involved with in my life! Nissan Canada is giving away 50 Nissan Cubes to creative Canadians! And by word of mouth, i really mean word of mouth! This whole campaign has been 99.9 percent solely done via social media. Mainly… Twitter via the name TheHypercube. Yes i know twitter is all the rage, BUT think about this… The automotive industry has shifted it ways of thinking… no more big billboards, shiny commercials… print ads… they’re letting the consumer, no wait, the PASSIONATE consumers get the word out there for them! You what i call this? Innovation…. and you know what… it’s about time!!!
Now, 500 lucky Canadians, including myself have been chosen out of thousands to “audition” for the top 50 spots via this website: http://hypercube.ca Everyone get’s to show off their creativity and why they should win a Nissan Cube.
Now if you think about this… it’s not just about getting consumers to promote the product for you. Nissan is giving Canadians the opportunity to show off their stuff! A little bit of give a little bit of take… PERFECT!
If you have a moment, please take a look at what Canadians are doing to win themselves a Cube!!! And if you’re feeling super generous … VOTE!
Thanks for your time
Telma
Now, who to send this to??? well, i’ve listed below all the sites i’m going to send it to… if you want to add any, please let me know!!
MASHABLE
news@mashable.com
WIRED MAGAZINE
http://www.wired.com/services/feedback/general
KEVIN FRANKISH (BT TORONTO)
Kevinf@citytv.com
CANADIAN DRIVER – Greg Wilson
greg@canadiandriver.com
GEORGE STROMBOULOPOULOS
http://www.cbc.ca/thehour/georgereadsthemail.html
PEREZ HILTON
Perez@PerezHilton.com
please leave a comment with more places to hit up!!!!

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